Ethical digital +
marketing coaching

Ethical digital + marketing coaching with Mel Mallinson

Trusted digital + marketing coaching programmes for not-for-profits, health, learning and other purpose-driven organisations.

Whatever you’re working on – an eCommerce, elearning, or web service, an online community, social media or a website, I’m here to support you to grow with digital. Here, you can discover the things I can help with, support programmes, and answers to questions you may have.

Feeling overwhelmed or at a crossroads with digital?

You’re not alone. 

 It’s easy to get lost in the complexity of digital even as an experienced professional

That said, I believe the powerful combination of tech + marketing + coaching can unleash every organisation’s potential. 

Simplicity is the key. I’ll hang my hat on it. Achieve it and you’ll see enormous benefits for you, your users and YOUR ORGANISATION.  

I’d like to help you develop all the know-how, skills and tools you need to make your work more impactful

"Mel's approach to tackling complex problems truly shaped my own ability to launch Transcend as a brand-new start-up awarding organisation. Mel just asks the right questions and then everything else starts to fall into place. I created all the digital learning experiences for Transcend based on Mel’s expert guidance."

Choose a programme that's right for you

Single session/s
£ 65
  • Sometimes we're too close to spot what's right in front of our eyes. If you want to talk through an idea or ask me to review something, this is for you.
    I'll give you my honest, professional feedback and aim to make sure you come away with quick-win actions you can implement straight away.
  • 40 minute Zoom session
Taster session/s
£ 95
  • Coaching and advice on a specific challenge or topic. Let's untangle your thoughts and put our heads together. I'll help you overcome obstacles that are standing in your way.
  • 1-hour zoom session
  • Follow-up email with relevant tools
Mentoring programme
6 weeks
£ 450
  • This is a fast action programme where we'll work side by side to nail a specific goal.
  • 6 x 40 minute sessions (via Zoom)
  • Your personalised project board
  • Message support between sessions
Coaching programme
6 months
£ 2,160
  • A truly bespoke programme to meet your needs.
  • 12 x 1 hour coaching sessions (via Zoom)
  • Digital & comms audit
  • Step-by-step plan
  • & more
"Mel is a fantastic marketing leader, manager and coach. She has such a broad skillset and executes to the highest level, as well as being a lovely and genuine person."
Hannah Swales
Marketing Lead, Coachwise

So, what can I help you with?

Ethical marketing and digital coaching

I breakdown complexity quickly and I use processes that will help you make purposeful decisions. Think of me as a health adviser for digital. I don’t claim to know everything but I’ve over 20 years’ experience and I know how to help you find the answers. 

Digital strategy

I’ll help you define a direction to inspire you and your team and a step-by-step plan to reach your goals. You can stop there or, I can guide you on the journey – from discovering your users needs to keeping an eye on progress and everything in between.

Marketing tactics

Together, we’ll navigate a myriad of choices in content marketing, SEO, social media and email marketing. We’ll choose tactics that will attract more people and enable your organisation to have a greater impact … without draining you and your team.

Building digital services

I can support you to create a brief that digital professionals will love and put in controls to ensure projects deliver value. You’ll learn about simple technology selection processes and techniques that will help to ensure users fall in love with your service.

Simplifying information

I can help you create content that will allow you to connect with your audience, make more conversations and motivate people to take action. Together, we’ll find and craft simplified content that allows people to trust and relate to your messages.

Responsible Digital

GDPR, privacy, accessibility and future-proofing should be built-in by design. Planning for this from the outset helps to avoid nasty surprises, reverse engineering and costly migrations down the line. This is not something you pay for separately, it’s simply part of what I do.


I offer a free coaching call for new clients. We’ll talk about your goals and challenges and agree on a plan. You can ask me any questions (know that no question is a stupid question) and I won’t ever push or force you to make a commitment.   

"Melanie is incredibly supportive and puts her clients first. She's always there in the background helping you work through your challenges. Her approach helps you reflect on your ways of working with a focus on achieving your targets. She is incredibly friendly and fun to work with!"
Ollie Holt
Founder, Nimbol

Why me?

Melanie Mallinson Digital simplicity digital strategist and coach
  • I willingly share step-by-step processes that work for long-term sustainability 
  • My experience spans the full breadth of digital so I won’t just recommend techniques I know. Rather, we’ll take a balanced view together on what’s right for your organisation.
  • You’re in safe hands, I’ve over 20 years of experience and I’m always learning something new.

Questions you may have


Using a digital strategy coach saves you timeresources and headaches Digital costs escalate easily. So, it makes sense to work with someone who can help you avoid costly mistakes. 

Even if you are already working with an agency, an independent digital expert is helpful. S/he can help you define a direction and create a brief that agencies will love to work on without fear of a project running over. Agencies will thank you for it.

A digital coach should help you create a strategy that fits with your wider objectives, budget, and your audience. You could do all the research online yourself. But you’d have to sift through all the ‘journalism and marketing spin’ to extract the facts.  … And then, you’d have to work out what it means for your organisation. Let someone else who stays up to date with the constantly evolving world of digital help you. That’s the real value of working with a digital expert. 

Regardless of whether you work with me, here are some quick questions you could seek to find the answers to. 

Is his/her breadth and depth of experience a good match? 

How do other people rate him/her? 

What results has s/he achieved? 

Will we get on? 

I offer ‘doing with you’ and ’empowering you’ support. 

This means I’ll support you to do it.  My job is to equip you with the skills to lead and manage digital projects. 


Although purposeful, the sessions are usually relaxed. I like to keep a sense of humour even with complicated projects. It’s better for everyone.  

First Session 

This is purely about: 

  • answering your questions 
  • talking about your goals  
  • understanding obstacles that are holding you back. 

I’ll aim to make three quick win recommendations that you can action immediately. 

Second and subsequent sessions 

We’ll review the impact of the recommendations from the first session. We’ll build a plan to help you reach the goals. I’ll help you to improve what’s working, fix what isn’t and test new ideas. Together, we’ll learn what works for your organisation.   

After each full session, I’ll send you a follow-up email with recommendations. And if you’re on a programme, you’ll hear from me with friendly nudges in between your sessions. 

The sessions are designed for one to one support for quick progress. However, if it makes sense for you to bring in more peopleI recommend no more than three people from your team join in. 

If you need a bespoke session for a group of people please contact me.

 I can promise: 

  • I will always be honest and upfront and will let you know if I don’t think I can make a difference 
  • I have over 20 years experience of meeting charitable, social and commercial objectives.  
  • I dedicate one-day a week to continue my learning in the constantly evolving topic of digital, on my time, not yours. 
I can’t give you any cast iron promises in terms of results. It would be wrong of me to do so because there are so many external influences at play. 


You’ll get access to my calendar to book your session when you click the links above. You’ll receive a confirmation by email with a link to join a zoom call at the specified time. If you need to reschedule an appointment you can do so by logging-in at any time. 

When you book, you’ll fill out a short form on what you want to achieve. This will give me everything I need to do some preparation (you won’t be charged for this) so we can make good progress in the first session. 

Don’t worry though, the sessions although purposeful are always quite relaxed.  

There will be no charge if you cancel 48 hours in advance and reschedule for a later date. You can do this in your dashboard on this website when you log in. If your cancellation is unavoidable due to an emergency please let me know as soon as you can. 

If you make a booking in error, for example, you can cancel the booking within 14 days providing you haven’t already used the service.  

I offer a 10discount to charities and businesses based in the Calder Valley and to those that are fighting for causes that I care about. It’s my way of playing a little part in making the world a better place. Contact me for details.